Tips
For NETrepreneurs
Internet Info By
Dr. Kevin Nunley
Ugh! It's invoice time! That
anguished cry goes up in most offices at least once a month.
Of course, you can also think of sending out invoices as the
necessary step to getting paid. That makes all that folding
and licking seem not so bad.
Also think of sending invoices
as a golden opportunity to mrket your business to your best
prospects--people who have already bought from you.
If your stamp is going on an
envelope that only has a one or two-page invoice in it, you've
got room for several more pages.
Add a monthly newsletter. It
doesn't have to be fancy. Just a simple one-page sheet of
info printed out on your computer. Tell customers about new
products and services, or how to make better use of ones they
already have.
George always ads a page of
his favorite jokes. Customers, who know George as a jovial
guy, don't feel the sting of the bill as much when they have
his latest jokes to read.
Bring customers back to buy
more by adding a coupon along with the invoice. Give them
a discount to step up to a higher level product or service.
Most businesses feel that repeat business is where the profits
are.
Fusion Marketing
Dr Kevin Nunley
Some entrepreneurs are extremely
smart about leveraging their advertising along with the ads
of others. This is called fusion marketing.
Nowhere is this more effective than
on the Internet. I can write an article on marketing for my
web site, and get it placed on many other web sites as well.
This principle works in all
other areas of marketing. One car dealer in my town lowers his
advertising costs by including a 10 second ad for the local
cable TV company in his radio commercials.
Another
man provides a DJ service for parties and dances. Before each
appearance, he visits small businesses in the neighborhood and
asks if they would like him to mention them on the mike several
times during the dance. He collects a small fee from each.
Kevin Nunley works with small
businesses and organizations providing affordable marketing
advice, copywriting, and Internet promotion. Reach him at
kevin@drnunley.com
or (801)253-4536. http://www.DrNunley.com
For more tips please
click here. You may also share
your tips by email: tips@nukanweb.com
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