Tips
For NETrepreneurs
Advertise in School
Papers, Programs, and Church Bulletins By Dr. Kevin Nunley
For maximum impact, you not only
want your marketing to publicize your product or service, you
also want it to build your good name in the community.
One inexpensive way you can
do this is to support school and church publications. Many
papers, programs, and bulletins accept a limited amount of
advertising.
Marsha lived in a small town
where big newspaper advertising was unavailable. Instead,
she turned to her high school newspaper and to the bulletins
of several local churches. She found that these publications
were happy to let her run tasteful display ads for a fraction
of what a major newspaper would charge.
These ads are almost always
low-cost and can sometimes be written off as a non-profit
donation. Not only will you be helping to fund an organization
or activity important to many members of your community, you
will be seen as an important member of the cultural fabric.
TV stations and newspapers spend
considerable money and time supporting community activities.
There's a good reason for it. It allows them to be seen by
business leaders and consumers as indispensable community
institutions.
Your business, no matter how
small, can get the same benefit by following their example
(even if on a smaller level).
Look for opportunities to support
and advertise in non- profit, community publications.
Get Those Testimonials!
By Dr. Kevin Nunley
More and more these days, products
and services are being sold by mail and over the Internet. Because
the "store" can't be seen by the prospect, many people don't
quite trust buying at a distance.
Probably the most effective method
of putting prospects at ease is the use of testimonials. When
a satisfied customer says something nice about you, your company,
service, or product; get their permission to use the comment
in your marketing. Nine times out of ten they will say "yes."
Emblazon their compliment on all
your marketing materials. Include the customer's name and city
of residence. You want to make sure readers know that it's a
real person and not some figment of your marketing imagination.
Offer to include the name of the
complimenting customer's business as an extra benefit to them.
Ads That Work
By Dr Kevin Nunley
People always ask me, "How can
I get commercials or ads that get me more customers?" They
usually tell about a sad situation where they spent hard-earned
cash on advertising that just didn't work. Here's a quick
tip that will put a lot more punch into your marketing. Remember
these four little letters: A. I. D. A.
They stand for:
Attention.
Interest.
Desire.
Action.
Those
are the four mental steps you must lead a prospect through
before he or she will buy your product or service. Before
any selling can happen, you must get the prospect's attention.
With so much advertising swirling around our heads these days,
getting someone's attention can be a challenge. Keep your
message simple, to the point, and exciting.
Get
the prospect's interest by talking about what your product
or service will do to make his or her life better. Nothing
gets interest like time savers.
Build
desire by repeating your ad over and over. Consistency works.
Finally, make sure the prospect knows how to find you. Include
phone numbers, address, email address, and URLs.
Kevin Nunley works with small
businesses and organizations providing affordable marketing
advice, copywriting, and Internet promotion. Reach him at
kevin@drnunley.com
or (801)253-4536. http://www.DrNunley.com
Please share your
tips: e-mail tips@nukanweb.com
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