Tips
For NETrepreneurs
It's Important...Be
Persistent By Dr. Kevin Nunley
Nine times out of ten, when someone
tells me that their marketing didn't work, it's because they
weren't persistent. Very rarely will advertising bring big sales
on the first try. Results come only when you repeat your advertising
again and again. Advertising
execs sometimes use the Rule of Seven. The theory goes that
a prospect won't consider you until they've seen, heard, or
read your message seven times. The basic idea is correct.
People must come in contact with your marketing again and
again before they buy.
"But running my advertising
week after week is expensive!" you say. That's why it's so
important to choose a method of marketing that you can repeat
over and over without busting your budget. Keep that in mind
when planning advertising.
Nothing brings marketing results
like repetition.
Kevin Nunley works with small businesses
and organizations providing affordable marketing advice, copywriting,
and Internet promotion. Reach him at kevin@drnunley.com
or (801)253-4536. http://www.DrNunley.com
No
Lights, No Camera, Just Action to Buy by Patricia Weber
Selling is a balance of give
and take. You give your customer what they want to know about
your product or service can do for them, and then they take
it from you in exchange for a price. Most often referred to
as closing, you ask them to make a decision by suggesting
they take action. Three ideas on helping your customer to
take action:
1 --- Words we use have power.
The word "close" as we often think of it is not necessarily
a positive one. Reframe your thinking to something like, decide,
resolve, take action or "I'm helping the customer to buy."
2
--- Build some fun into helping your customer make a decision
to buy your offer. When I'm doing a book signing at bookstores,
after my program I want to sell books! So I may ask something
like,"Now I know you want to have one copy for your car, another
for your desk. And hey, while you're buying my book, why not
help a friend and buy one for them?!" Sprinkle in a little
humor and make it fun for the customer to make a decision.
3
--- Ask for the business. My speaking coach recently put a
new light on how to ask. Ask for the order so the customer
feels they just cannot live without your product or service.
For me it translates to something like, "... so with all of
this, how about we secure that date for your event so you
don't let this most inspiring program slip away?"
Selling
is as easy or as stressful as you make it to be. When you
use any one of these three tips, you'll be more helpful in
guiding your customer to make a decision.
Patricia
Weber is a speaker, trainer and author. She is available for
keynotes, workshops and coaching. Bolster your customer service
and to achieve more results in selling. Email her at pweber@prostrategies.com.
Visit her web site at http://www.prostrategies.com
Please share your tips: e-mail
tips@nukanweb.com
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