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Tips
For NETrepreneurs
Brand Name Awareness
Builds Sales by Kevin Nunley
The one thing that comes
closest to a free ride in business is brand name awareness.
When people know your name, they will buy from you. Over and
over when people are asked why they purchased from a particular
company, the answer is "I've heard of them." Local and state
politics prove this better than anything. Jesse James was elected
Treasurer of Texas every term for 40 years. Incumbents win their
elections overwhelmingly because people know their names.
Strive to get your company or product
name in front of people consistently. One ad may get their attention.
Three ads over weeks may hold their attention. Stop then and
people will soon forget about you.
Ever heard of Cadabra Books? That
was Amazon.com's name their first year, before their brand was
seared into our minds. Find a way to get your name out there
month after month until your brand is second nature to your
best prospects.
Written by Dr. Kevin Nunley.
Dr. Nunley's 49 Lesson E-Business
Course is back and revised with dozens of extra Bonus promotion
tools. See it at http://DrNunley.NET
Reach Kevin at kevin@drnunley.com
Send
Your Press Release To CUSTOMERS By Kevin Nunley
Many firms send press releases
to the media to announce a new business, new products, or to
provide tips on a popular topic. For even better results, also
send your release to customers. Pay back can be astounding,
especially if you send your releases to customers once per month
or once per quarter. Here's why.
Most people constantly hear, see,
and read a tremendous amount of information. By the end of the
day, most can remember a number of stories but can't tell you
where they heard them.
Nine times out of ten a customer will
get your press release and mistakenly remember they read about
it in the paper or saw it on TV. Due to a fluke in human nature,
you get added visibility and credibility. Make sure your release
doesn't read like an ad. It should even-handedly relay news,
developments, or helpful information.
Written by Kevin Nunley.
Need a press release? Kevin will
write it for you. You get the benefit of his 20 years in radio
and TV. Kevin KNOWS what editors are looking for. See
http://DrNunley.com
Reach him at kevin@drnunley.com.
Please share your tips: e-mail tips@nukanweb.com |
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