Tips For NETrepreneurs

Make Good Use of Your Signature File

A good P.S. can reinforce the main benefit of a sales letter, it can make a special offer, or it can create a sense of urgency about the offer. You can do the exact same things with your sig file. A good sig file can attract qualified prospects to your company's Web site or motivate them to email or call you for more information.

Your sig file should be a brief statement that describes a specific benefit your product or service provides, why that benefit is important to your prospects and customers, and why they should respond to you now.

Your sig file is the fastest and least-costly way to get qualified prospects to take action in your favour. Make good use of it.

How to format numbers

Which is more? £1000 or £1,000.00?
At first glance, you might say the second number, right?
But look carefully. They're both the same number. The second number looks higher in value because it has a comma, a decimal point, and two trailing zeros.

If you want the price of something to seem inexpensive, avoid extra characters such as commas, decimal points, and extra zeros: "Get a 2-year subscription -- only £50"
When you're demonstrating a savings, you want the opposite: "Buy one and get one FREE -- a £100.00 value"

Rule of thumb: If you're giving something, add the zeros. If you're taking something away, omit the zeros.

Writing Power Classified Ads By Kevin Nunley

Classified ads can be a very low-cost and effective way to reach a targeted audience. While the daily paper goes to a broad group of homes and businesses, other publications seek more specialised groups of readers. Here are some ways to improve the success of your classified ads.

Pay attention to the first few words of your ad, or the subject line for on-line ads. These are the words that the reader scans. Your first few words, headline, or subject line must be something that will catch your targeted prospect's interest.

Write for just one person. Visualise a person that is typical of your prospects and write directly to that person. Use I, you, and we just like you would in conversation. Make sure you explain your offer clearly. Don't make the reader guess.

Kevin WRITES your professional copy--web site copy, sales letters, ads, press release and more! See http://DrNunley.com Reach Kevin at kevin@drnunley.com

Please share your tips: e-mail tips@nukanweb.com