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Can
You Believe It?
By Pamela Geiss
Can you believe everything
you read? If you have been on the Internet for any length of
time, chances are you have fallen for at least one fantastic
claim that "this will bring you great weatlh and success." There
are, of course, some completely bogus sites with promises that,
if you really think about it, could not possibly turn out to
be true.
At the other end of the spectrum,
there are many sites that really do have a great value and really
can follow through with their promises.
But what has happened to us during
this short process of the Internet getting going? Because a
lot of us have been scammed at one time or other, we have become
jaded to any statements that promise opportunity for wealth
and success.
Don't misunderstand me - you must
keep your wits about you and not jump at everything you see.
But you must also not pass off everything as a scam. A lot of
businesses out there promise you wealth, BUT they also tell
you that YOU have to contribute in some way or other to get
that wealth.
For example, I sell targeted traffic.
I can get the visitors to your website, but I also tell you
that your site has to sell them. If the visitors aren't buying
from you, perhaps you need to look to your site for the answer.
Or, if you don't have your own site and are advertising a "cloned"
site, perhaps you should consider getting your own site and
rewriting your offer so that it appeals to more people.
A lot of people get into an offer, get
excited about it, advertise it heavily for a week or two, get
no signups, give it up as a scam and go on. What? Can you really
expect to build a business in 2 weeks? Not in this life! It
takes a tremendous amount of traffic to get sales and it takes
many months to build a business into a lucrative one. But there
is one thing for sure - the more traffic you get in a period
of time, the faster your business will build. It's the law of
averages - and it's a fact.
So, the key here is to look at
an offer, see if it makes sense, read everything about it on
the site - EVERYTHING. Then if you are satisfied that the offer
appears legitimate, go for it. But go for it realistically.
Have a plan. Don't just throw out ads and expect the money to
come rolling in. Advertise at every free and paid place you
can think of. Seek out new places to advertise. Do FFA's, targeted
traffic, leads, ezine advertising, link trades, everything you
can think of.
If you honestly work at it and your
offer is a good one, you WILL be successful with it. But you
must not expect it to happen overnight. You must give it time
and you must not back off on your advertising. Look at the big
companies in the "concrete" world. Some have been in business
for years and years. Do you see them "resting on their laurels"
and not advertising? Of course not. You stop advertising, you
will fade out of the minds of your customers. You need to remind
them that you exist. You are not the only company out there.
Your customer's memory span is short. They will forget you if
you don't remind them.
Written by Pamela Geiss, owner
of the successful LotsaPerks Advertising Agency. She specializes
in targeted traffic and targeted leads. Visit her today at http://www.lotsaperks.com
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