Web NukanWeb
RESOURCES
THE CHRISTIAN NETREPRENEUR
How Do I Get Started
Subscribe to our mailing list and download "How Do I Get Started"and 2 otther gifts FREE.

First name

E-mail address
MARKETPLACE
   

Marketing Begins At Home
By Niyi Adeoshun

I got an e-mail recently that sent my brains into hypermotion. The writer was suggesting a Christian CO-OP where one Christian business supplies the needs of another and vice-versa.
 
I know some forums and discussion groups are already helping in this area but one thing I'm concerned about is how Christians introduce themselves on THEIR websites. The products and services are most of the time well-presented but the people behind the sites are not introduced at all.
 
If you are like me, when you want buy anything from a not-so-well-known site, you'll try to check the credibility and legitimacy of the company, who is/are behind the site, how long its been in operation etc. The 'About Us' page, which some Christian sites unfortunately omit, normally supplies most of this information such as company's history, mission, goals, objectives etc.
 
On the Internet at present, the marketing of your website starts from your 'About Us' page. Like me, most of your potential customers, partners and investors will be reluctant to buy or do business with you until they know what you and your company are all about. Use the page 'step out from behind the curtain'. If you are a Christian SAY SO.
 
It is about time that we Christians differentiated between goals (which can reached after a certain time) and missions (which may not even be accomplished in a lifetime). If our goal is just to make money on the Internet without any mention of our Christian mission ("Go ye into all the world, and preach the gospel to every creature" - Mark 16:15) we may be missing the whole point of Christian business.
 
Marketing begins at home - let us know who you are. Maybe in doing so Christians all over the world will know of you and do business with you.
 
About the author.... Niyi Adeoshun is the administrator of http://www.nukanweb.com and the editor of the Christian NETrepreneur newsletter. Subscribe, get a FREE eBook of the month at http://www.nukanweb.com/newsletter.htm and get a chance to win a FREE email of banner advertisement.
BUY BEST-SELLERS