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Your Website, Your Business
By Niyi Adeoshun
It is widely known that some multi-million
pound Internet companies started in somebody's garage. But the
fact that you are conducting your business in your spare bedroom
or your garage does not mean your website should look like one!
Your website says a lot about your
business. It is like the 'face' of your company that people
see - thanks to the Internet. The big players like Yahoo, Amazon
etc spend millions on branding until the whole world recognises
what they have to offer; a yet-to-be known company can also
present itself so that it can be reckoned with by following
these simple steps.
Having a well designed user-friendly
website is a must. Your site should show who owns it. When people
see Inc, Ltd, Plc in your company name, they know they are not
dealing with a fly-by-night website. If you have not done so,
register your company.
Apart from showing who you are, make
it easy for your potential clients to get in touch with you.
The two most effective ways are by email and telephone Consider
what your email address says about your business. Which of these
two would you consider to be more businesslike: me@my-isp.com
or me@mycompany.com? . To have your own domain name will present
you to be professional to your clients, the £25 a year
you will pay for this is worth spending.
Who answers the telephone
- you, your child or a machine? How do you know the call coming
in is personal or business? The solution here is simple: - get
a second (business) line. But what about the noise in the background?
I will suggest that until you have turned a surfer into a client
don't release your home-office phone number. At least by then
you would have proved your competence. For anyone else, give
out the number of an answering service or machine that will
answer the call in your company name and take a message. You
can then return the call at a time when you know telltale background
noise won't give you away. When you do take calls, do it in
a professional manner; a business call being taken by a seven-year-old
is a no-no.
Try to implement some or all of the
above and you will soon be getting a bigger part of the Internet
success story. See you next time.
About the author....
Niyi Adeoshun is the administrator
of
http://www.nukanweb.com
and the editor of the Christian
NETrepreneur newsletter. To subscribe,
go to http://www.nukanweb.com/newsletter.htm.
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