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Creating Your Own Internet Marketing
Success Story
Part One: Running Your Online
Business as a Serious Business
By Marty Foley
The Many would-be successful
Netpreneurs are dabbling, instead of taking their online business
efforts seriously. Such dabbling is manifested in various ways.
For example, some are on an endless
quest for free services. Now don't get me wrong; using free
services is fine, up to a point. I do so at times myself.
But take domain names,
for example. A person can sign up for free web sites offered
all over the Internet. They may reason "Why pay for a web site
if I can get one (or dozens) for free?"
Granted, free web sites may serve
useful purposes at times, such as in funneling traffic to another
site. Such reasoning is "penny wise and pound foolish", however,
if it hinders or prevents a person from investing in a serious
web presence that includes their own domain name.
It's been proven time and again
that getting your own domain name is a smart move for those
with a web presence. The cost is minuscule compared to the added
credibility, name recognition and other benefits that one can
bring. For a couple of articles I've written on the crucial
importance of domain names, visit: http://ProfitInfo.com/domain1.htm
and http://ProfitInfo.com/domain2.htm
Many that are trying to establish
a credible web presence through free sites readily admit that
it would be wise to get their own domain name, but they tend
to put if off until tomorrow. For some, "tomorrow" never arrives.
The situation is similar when it
comes to accepting credit cards with a merchant account. Sure,
there are initial setup expenses, but most find that sales dramatically
increase when they start accepting payment by credit cards.
In tandem with accepting credit
cards, offering customers the option to place credit card orders
online through a secure server is also a great asset to a large
percentage of successful online entrepreneurs. I can personally
attest to this, since the vast majority of my sales are through
secure online credit card transactions.
What if we simply can't
afford to invest in certain aspects of our online business?
We can set up a budget and start setting money aside for such
investments. Most of us can also find ways to cut back on frivolous
spending.
Once we start to generate
revenue, it's a good idea to plow a good percentage of it back
into the business, when possible. I'm not saying that those
who only use free sites aren't serious about online business,
but a good percentage of their prospects will perceive that
to be the case. Such perceptions might as well be reality, since
the result is the same: lost business.
Nor am I saying that spending more money
on your business will automatically bring success, but the following
viewpoint might help keep things in perspective: If something
increases your profits more than it costs, it could be considered
a wise investment that pays for itself, rather than an expense.
Taking business seriously also means
being reliable, doing our best to do what we say we're going
to do, when we say we're going to do it (although, admittedly,
no business is perfect). It also means replying to questions
that prospects ask about our products and services in a prompt
fashion, preferably answering emails within 24 hours.
There are lots of other little
ways that Netpreneurs like us can show that we're serious about
our online business, day in and day out. Dabbling is fine -
for dabblers. But once we decide to take the bull by the horns
and get serious about our online business, we're a step closer
to earning some serious profits.
Article by Marty Foley, author
of Internet Marketing Goldmine: http://profitinfo.com/catalog/v3.htm?rb
His ProfitInfo Newsletter reveals proven, often overlooked strategies
to build your Internet profits now: Subscribe@ProfitInfo.com
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