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Six
Breakthrough Strategies for Your Business
By Gary Lockwood
Wealth.... Quality of Life....
Satisfaction... Fun....
Are you:
* getting all you want from your
enterprise?
* progressing in your professional
practice as much as you desire?
* satisfied that your job/career
gives you everything you want?
Many of the business owners, entrepreneurs
and professionals that I coach have come to me because of that
feeling that "there must be more than this". Most are successful,
yet have the feeling that they are working harder and are less
satisfied. Many were trying to develop a balance between their
personal and professional lives.
If you're having these feelings,
join the club. A gap exists between expectations and the reality
of the workplace today. While business people generally expect
they will take more time off and worry less about money as their
business grows, they currently work long hours, spend little
time with family and suffer from dangerously high levels of
stress. These are the challenges of working in a time of transition.
The bad news is there is a great gulf
to bridge between reality and expectations. The good news? There
are ways both individuals and corporations can change to improve
both workplace quality and the level of productivity.
What are the possibilities? How would
you like to just leap over the mundane, step-by-step progress
you have been making? You do not have to settle for incremental
improvements. You CAN achieve extraordinary breakthroughs in
your business and personal life if you know how.
Interestingly, YOU already have
the answers for more success! They are just locked away inside
you. Unlock the creative power inside you and focus it on turning
your dreams into reality.
In my twelve years of coaching and training,
I've observed how successful business people "break through"
existing boundaries and move their business and their lives
to a higher level. I have identified six aspects of the enterprise
where it's possible to achieve these breakthroughs.
To get breakthroughs, business owners,
entrepreneurs and professionals must systematically examine
and develop the six integrated principles of success. These
Breakthrough Strategies are:
STRATEGIC VISION SYSTEM:
This is the process of surfacing
and clarifying the areas of significance to you and your business.
You will establish meaningful goals in each of these areas.
This assures that you stay focused on the outcomes you desire.
In times of great change and ambiguity,
how do we set meaningful goals? And how do we keep our businesses
moving forward and on target? This is what strategic thinking
is all about. For this breakthrough strategy, identify the 8
or 10 key areas that are important and essential for your business
and your personal life - cash flow, customers, employees, family,
friends, spiritual growth, health and so on. Write them down.
In each of these areas,
develop a crystal clear vision of where you are going with this.
What's possible. What does it look like when you're living up
to your best expectations in each of these areas? Describe as
best you can, in writing, what it looks like and what it feels
like when you have reached the point in each of your key result
areas where you are happy with each. This represents a picture
of your future as you prefer it to be.
These processes have been designed to
take advantage of the way your mind actually learns and the
way entrepreneurs actually work. With clear purpose and direction,
your efforts will be laser-focused on the results you want.
TACTICAL ACTION SYSTEM:
These processes ensure that your
actions and decisions are aligned with your values and vision.
You will set critical milestones, success yardsticks and key
tracking indicators so you will achieve your goals faster and
easier.
To be goal directed, we need goals.
Set aside a couple of hours this week to contemplate your 3
or 4 or 5 major business goals for the remainder of the year.
Don't get hung up on the small stuff. Look beyond today and
this week and this month. Picture yourself on December 31 reflecting
on the significant accomplishments of the year. What will have
had to happen to make you happy with your progress, professionally
and personally?
Don't forget to include your personal
goals in here. They may be family related and growth related
(preferably both). When your monthly goals are in sync with
your long goals, and your daily activities are leading toward
your monthly goals, you achieve "Goal Congruence".
QUALITY OF LIFE SYSTEM:
In our high-demand, knowledge-based
economy, issues such as free time, happiness, satisfaction and
peace of mind are not just nice-to-have. These things are crucial
to your ability to operate an enterprise at peak effectiveness.
The emergence of creativity, ideas,
and information as our most valuable resources, and the pervasiveness
of the global, 24-hour business world have changed our concept
of "time equals money". Now, it's "results equals money". And
we all know that more time at the office does not mean more
results. In fact, it often means less results and more mistakes.
What's the answer? The solution is to take time away from your
business. Free time makes you sharper. Free time provides the
rejuvenation you need to restore your confidence and sense of
well-being. You come back from time off with a new perspective,
a higher energy level, increased creativity, and often, a breakthrough
idea. Take one vacation a year, get one break-through. Take
two vacations, get two breakthroughs. Take three, get three.
Getting and keeping a superlative quality
of life is best done systematically, not just when convenient.
By consciously attending to the balance in your life, you can
create a rich quality of life most people only dream of ever
having.
LEVERAGING SYSTEM:
Here, you will regularly examine the
results you get from the investment of your time and money.
Leverage to produce high-impact results is attained through
support people, automation, outside specialists, smart delegation
and shrewdly managed priorities. Many entrepreneurs are still
operating under the mistaken belief that results are in direct
proportion to how hard they work.
This is why it's so important
to make wise decisions about how we invest time and energy.
Why do you feel that there's more to do than you can possibly
do? Because there is more to do than you can possibly do. You
must make choices. Often very difficult choices.
It is imperative that we are doing
the right things, every bit as much as doing things right. You've
heard of the 80/20 rule -- 20 percent of all activities will
produce 80 percent of the meaningful results. What are your
20 percent? What are the handful of activities that produce
the results that you want, that will make a difference, that
will take you in the direction you wish to go?
Remember, you are rewarded only
for results.
STRATEGIC RELATIONSHIPS:
Inevitably, the largest share of your
income flows from a relatively small number of key economic
relationships, generally your top clients and referral sources.
Identify these special relationships that require nurturing
and create action plans around retention and developing maximum
potential from each.
Truly effective business people succeed
because they are genuinely curious and concerned about people
in general - and customers in particular. Their desire to understand
the customer takes priority over their desire to sell their
products and services. The delightful irony, of course, is that
the very reason they are successful at selling is because they
have made their desire to sell a secondary issue. The primary
issue is the relationship they have with their customer.
In too many cases, entrepreneurs
focus on current transactions rather than relationships that
will sustain and grow the business over the long run.
LEARNING AND CONSTANT IMPROVEMENT:
When you are proactive about learning
and improving instead of just letting it happen, you accelerate
your capabilities, expand insight and experience startling advances
in your thinking.
Effective learning must be conscious
vs. unconscious, active not reactive. It must be something we
seek, not just "let it happen". If learning ability is not conscious,
it can't be improved. It just becomes "another habit" without
effective application to the circumstances in our business (and
personal) lives. We already spend too much of our day "doing
things."
How do we become good learners, and
subsequently, good change masters? The answer is surprisingly
simple. Become an active, conscious learner on a daily basis
by creating a diary or log of your most important daily experiences.
Set aside time daily to
consciously learn from your experiences. You will discover a
little-known secret that will put you on a course to life-long,
continuous learning and improvement.
Bottom line.... these Breakthrough
Strategies provide a practical, systematic way to achieve remarkable
results. This approach, once mastered, becomes a habit that
enables you to continue your program of extraordinary accomplishments
over the remaining course of your lifetime.
Here is how you get started. Pull
out your appointment calendar and start blocking out three or
four hours each month where you can be uninterrupted (if you
can not do this, you are in trouble already). Use this quiet
time to think seriously about your personal and professional
life. Use the Breakthrough Strategies as your guide.
In each planning session, focus on one
or two of the Breakthrough Strategies, articulate the desired
end results, map the possibilities, and create an action plan
for the coming three-month period. Refer to this action plan
as you plan your time each day or each week.
What can you expect to get out
of using these Strategies? The benefits you experience from
using the Breakthrough Strategies will depend on the specific
nature of your goals.
The most common results for entrepreneurs
include:
* significant increase
in income
* a goal achievement process
that works
* a more satisfying lifestyle
and workstyle
* elimination of non-productive
activities in favor of value-adding activities that propel you
toward your goals
* a more predictable future
* peace of mind and increased confidence
in your ability to accomplish your goals even faster and easier.
We have found that entrepreneurs desire
continuous growth in their business and personal lives. They
are impatient to reach expanding visions. Regular attention
to the six Breakthrough Strategies helps satisfy this basic
desire for endless growth.
If you would like more on this
topic, join us for a free teleclass OR get the FREE Do-It-Yourself
Business Consulting Kits. Free Teleclass - http://www.BizSuccess.com/telclass.htm
Free Consulting Kits - http://www.BizSuccess.com/freekits.htm
About the Author... Gary Lockwood
is Your Business Coach. Get the Free BizSuccess newsletter -
http://www.bizsuccess.com/newsletter.htm
or send any blank email to subscribe@BizSuccess.com
Email: Gary@BizSuccess.com Web: http://www.BizSuccess.com Office:
(800) 272-1575 (USA) |
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